A Campaign With A Twist


It’s an odd way of a campaign, but Scarpa makes a good point of how most of us value objects and money instead of giving a life!!
‘I buried my car, but everyone thought it was absurd when I said I was going to do that. Absurd is bury their organs, which could save many lives. Nothing is more valuable. Be a donor, tell your family.’ 

The car was a New Bentley Flying Spur plus $400,000 it may seem like a lot to some, but to others, a life is worth more than money. Scarpa defiantly has a different kind of Campaign and something definitely to considered.The self-made businessman, who has a degree in economics and is a black belt instructor and owner of the Institute Maruyama Aikido, a Japanese martial arts academy, explains that his decision to start storing up his treasures for the life beyond came after watching a program on Ancient Egypt.

Scarpa is not new to the idea of facing death. In 2009 he was in a coma for over two months after a superbug nearly killed him following a stomach reduction operation. He ‘died’ twice during the ordeal and was given the last rites on both occasions by a priest. Count Scarpa says he was inspired to bury his most treasured possession after watching a documentary about the Egyptian Pharaohs.

With no children to carry on the family name, Scarpa says his cockatoo, is his offspring. ‘This here is my “daughter,’ he said in the interview with Caras.  ‘She is called Filomena Leopoldina Sofia Scarpa. She is six-months-old and is endangered,’ he said. The white cockatoo – which even has her own business card – is one of the most expensive birds in the world costing around £14,000.

The Pharaohs were known for burying their beloved pets with them so they could enjoy their company in the afterlife. So far Scarpa hasn’t said whether he plans to do the same with Filomena.

The hoax included a series of photos of Scarpa digging a Flying Spur-sized hole in his backyard, copping criticism from bewildered online followers who labeled him crazy and suggested the car should instead be sold and the money donated to charity.


The truth was revealed later when Scarpa appeared at a press conference for Brazil’s national week of organ donation in front of a banner reading: “It’s absurd to bury something much more valuable than a Bentley: your organs. I am an organ donor. And you?”

To further put his friends and public at ease, Scarpa later added to his Facebook page: “I have not buried my car, but everyone thought it absurd when I said I’d do it. It is absurd to bury their bodies, which can save many lives. Nothing is more valuable. Be a donor, tell your family.” 


National Organ and Tissue Donation Awareness Week

One Comment on “A Campaign With A Twist

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